Visual brand identity, logo design, webpage, merchandizing
CD / Andraž Filač
AD&D / Andraž Filač
The project was about building a brand for a tourist agency which is focusing on a niche market of serious recreational cyclists who enjoy good food, wine and nature on their tours.
The identity proposal gives you the feeling of professional cycling with the velodrom sketch applied in the logo. The web page is based on appealing photographs to empower the destination and to address the potential customers.