Made ByPetrič Brand
Rebranding, brand strategy, print materials, webpage, e-magazine
CD / Andraž Filač
AD&D / Andraž Filač
Project Management / Mojca S. Filač
The client produces a wide range of products for different segments: urban, energy, steel center, construction, traffic. However, they need to follow the same aesthetic. The challenge was to expose separate brands and make a visually clear brand architecture.
The corporate brand Made ByPetric becomes a promise of quality, innovative solutions and functional product design. Sub-brands Urban, Energy and Steel Center differ with the colors, which are implemented in print materials as well as on the webpage. Subsequently, other sub-brands will also be redesigned following the same logic.