Event Cherry Festival
Rebranding, marketing strategy, print materials, webpage, social media, signage, merchandizing
CD / Andraž Filač
AD&D / Andraž Filač
Social Media / Mojca S. Filač
Project Management / Mojca S. Filač
Cherry Festival is an annual traditional event celebrating cherries with cultural events, a parade, concerts, exhibitions, program for children, and more. It attracts over 30.000 visitors.
The logo I love Cherry Festival is a derivative of a well known logo I love NY. The phrase was used as part of the marketing communication strategy to promote different events and activities at the festival through Facebook and other media: I love TABU, I love Briski Borg,…Weekly sweepstakes were organized through Facebook, collecting Likes and announcing events.